The research process itself. Not the theory. This workshop walks you through exactly how to go deep enough into your own niche that your content can't be mistaken for something generated in five minutes. Built for founders, doctors, and personal brand builders who want to do this themselves first.
Reserve your spotNobody was teaching the actual process. Most advice stops at "post more" or "just be consistent." I built this workshop to close that gap, using the exact research and positioning process I run for every retainer client, walked through step by step. Not handed over as a finished deliverable. You learn by doing.
How to read a profile the way a lead reads it. Bio optimization. The single most common mistake founders make when setting up their account. Then we audit yours to find what's working and what isn't.
The exact process to go deep into your own market. What your ideal customer actually wants (not what you think they want). What every other account in your niche is saying. Where the gaps are. Where you can be genuinely different.
Which formats work at each stage of the funnel. Green screen trends for reach. B-roll and voiceover for trust building. Talking heads for authority. When to use each one. How they stack to build a complete content engine over time.
Taking what you found in research and turning it into video scripts you can actually shoot. Hook structure. Pacing. When to show, when to tell. How a script changes based on format.
How to set up lead capture from your content. Building an email or DM sequence without it feeling like a pitch. Turning one piece of content into multiple formats. Making your profile a sales page without being salesy.
Why a lead sees your content multiple times before they message. How many pieces of content builds enough trust. What to do when someone actually reaches out. How to nurture that conversation into a real inquiry or sale.
"This is too detailed. Do you really do this for every video?"Most common response from workshop attendees, before they realize that's exactly what separates a $2K to 3K per month retainer from content anyone could generate themselves
This workshop is aimed at people building their own personal brand or business. Not agencies looking to resell the framework. If you're a doctor, coach, or founder who wants to understand and run this process yourself before ever considering a retainer, this is the starting point.
Leave your details and any questions before joining. I'll follow up with dates and price once they're confirmed.
Questions before joining?
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